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PARTNERSHIP WITH THE

caribbean premier league

The Caribbean Premier League (CPL) is a professional Twenty20 cricket league in the Caribbean, established in 2013. It is one of the most exciting T20 leagues globally, combining high-quality cricket with a vibrant carnival atmosphere that reflects the region’s culture. The tournament features franchise-based teams representing different Caribbean nations, and it attracts top local and international players.

Live & Louder, a new and exciting events platform from the Caribbean Premier League that will sit alongside all CPL’s current cricket tournaments. The brand will see the party vibes that CPL is famous for expanded to include events that capture the best aspects of Caribbean culture, starting with music with the potential to include other genres, such as food and fashion.

PARTNERSHIP WITH THE

CRICKET IMPACT GROUP

With a passion for cricket and the desire for the sport to step into a larger role on the world stage, this partnership supercharges these goals for both CPL and CIG.

by combining cpl's vibrant, entertainment driven model with cig's grassroots and community development intiatives, the beach cricket blast will evolve into a vibrant festival that celebrates both cricket and the surrounding culture, similar to the successful model established by cpl's live & louder.

TOGETHER, CPL AND CIG will:

  • AMPLIFY

    FAN EXPERIENCE
    WITH FRESH INNOVATIONS

  • BOOST

    COMMERCIAL OPPORTUNITIES
    AND FOSTER MUTUAL GROWTH

  • EXPLORE

    NEW FORMATS LIKE T10
    OR WOMEN’S LEAGUES

scalable model

for regional expansion

Upon the successful launch of the Beach Cricket Blast in Barbados this September, we are set to expand across the Caribbean, bringing the excitement of beach cricket to new destinations. This growth will celebrate the region’s rich cricket heritage while driving tourism, economic impact, and community engagement. By partnering with Caribbean Premier League (CPL) teams, tourism organizations, and sponsors, BCB will create a sustainable, multi-island event that showcases the Caribbean as a premier cricket and travel destination with each iteration incorporating local culture and venues while maintaining a consistent, professional standard.

Three year expansion plan

  • Bring the success of Beach Cricket Barbados to two additional islands in the Caribbean.

  • Broaden the Beach Cricket reach to 5 Caribbean islands and establish a multi-island league culminating in a regional championship event.

  • "With the Caribbean Premier League as a partner, the Beach Cricket Blast 2025 not only fosters teamwork and camaraderie but also highlights Barbados as the ultimate destination for innovative corporate events and sports tourism."

    ADAM HALL
    Founder & CEO of AMHC

  • "We are very excited to be working with AMHC AND CIG on this project which will bring the excitement of the CPL to the beautiful beaches of Barbados. There truly isn’t a better setting for this event than the stunning beaches of this wonderful country and we are looking forward to seeing this event go from strength to strength over the years to come."

    PETE RUSSELL
    CEO of the Republic Bank Caribbean Premier League